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Kewpie Corporation

Mayonnaise has now become a standard condiment in every Japanese home, and KEWPIE Mayonnaise has been loved by consumers for generations.

Birth of Kewpie Mayonaisse

Aspiring to create a brand everyone loves, founder Toichiro Nakashima named the nourishing condiment “KEWPIE Mayonnaise”, with the hope of improving physique of Japanese people. In 1925 when Nakashima launched Japan’s first mayonnaise, he used twice as much egg yolk as imported mayonnaise of that time.

This was because Nakashima, who first discovered mayonnaise in the USA, had always hoped to create nutricious, high-quality mayonnaise.

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“Taste Trek – Episode 3” CM

 

“Cucumber Mango Tartine” CM

 

“Eat Well, Live Well” CM

 
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Years of Tradition

In year 1919, Shokuhin Kogyo Co., Ltd. (the predecessor of Kewpie Corporation) started manufacturing various types of food products.
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